Licence strategy, applications and regulator engagement for gaming, payments, e-money, investment and crypto-asset businesses.
Practice area 10
Market Entry & Regulatory Strategy
A regulatory route into new markets that reflects your commercial priorities — which markets, in what order, under which model, and at what cost.
Discuss your matterTypical deliverables
- Market assessment report
- Sequenced regulatory roadmap
- Entry model recommendation
- Launch readiness checklist
- Regulatory due diligence report
Overview
Why it matters
Expansion decisions are commercial decisions with regulatory constraints. Whether to license locally, partner with a licensed entity, rely on a passport or wait for a framework to settle depends on timing, capital, product and appetite for risk.
We turn those variables into a sequenced roadmap: the markets that make sense now, the model for each, the requirements and costs involved, and the points at which the plan should be revisited as regulation changes.
Scope
What we do
- 1.
Market Prioritisation
Assessing target markets by legal accessibility, licensing burden, taxation of the activity, payment access and enforcement climate.
- 2.
Entry Model Selection
Local licence, passporting, partnership, B2B-only or reverse solicitation — assessed against your product and risk appetite.
- 3.
Regulatory Roadmap
A sequenced plan with dependencies, indicative timelines, capital and substance requirements, and decision points.
- 4.
Launch Readiness
Marketing and advertising rules, geo-restriction, local consumer requirements and product adaptations ahead of launch.
- 5.
Regulatory Due Diligence
Due diligence on acquisition targets, licensed partners and white-label providers before you rely on their authorisations.
- 6.
Regulatory Change Monitoring
Tracking legislative developments in your markets and translating them into concrete actions for your business.
Industries
Where we apply it
- iGaming & GamingB2C operators, B2B suppliers, platforms, aggregators and affiliates.

- Fintech & PaymentsPayment and e-money institutions, PSPs and acquirers, payment facilitators and embedded finance.

- Crypto & Digital AssetsCASPs and VASPs, exchanges, custodians, wallets, token projects and crypto payments.

- Forex & InvestmentsForex and CFD brokers, investment firms, trading and investment platforms.

- Digital Platforms & MarketplacesOnline marketplaces, platform operators and intermediary business models.

- Technology BusinessesSoftware, SaaS, data-driven and ICT businesses operating across borders.

- High-Risk & Regulated Digital BusinessesBusiness models that banks, payment providers and regulators treat with enhanced scrutiny.

Questions
Frequently asked
Can you advise on markets where you do not have a local presence?
Yes. For markets that require locally qualified advice we work with independent local counsel, and we manage that relationship so the analysis is consistent with the rest of your roadmap.
Related
Related practice areas
Group architecture, incorporation, substance and governance built around your licences, banking and investors.
Regulatory, business model, perimeter, payment, gaming, crypto-asset and cross-border opinions for banks, partners and investors.
Bank account opening, merchant account and acquiring setup, payment flows and safeguarding for businesses banks consider high-risk.
Discuss your matter with a senior advisor.
Share a few details about your business and plans. We will come back to arrange a confidential initial conversation.
