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iGaming & Gaming

Licensing, structuring, payments and compliance for online gaming operators and suppliers in regulated markets and complex, evolving regulatory environments.

Topics: B2C & B2B licensingPlayer protectionPaymentsPlatform agreements

Stacks of casino chips and a die on a claret ground.

Who we advise

  • B2C casino, sports betting and poker operators
  • B2B game studios and content aggregators
  • Platform, turnkey and white-label providers
  • Affiliates and marketing partners
  • Payment providers serving gaming merchants
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Specialisations

Business models we advise

Online Casino
Licensing, game certification, player protection and payment access for online casino operators.
Sports Betting
Licensing, integrity, advertising and payment rules for online sportsbooks and betting products.
Gaming Platforms
Platform, turnkey and white-label providers, and how licensing responsibility is split between platform and brand.
B2B Gaming Suppliers
Supplier licences, certification and contracting for game studios, aggregators and technology providers.
Skin Gambling / Virtual Items
Whether wagering with in-game items or skins is gambling under the applicable law, and how such models can be structured or restricted.
Loot Boxes & Chance-Based Mechanics
Paid chance mechanics in games and apps, and how to design them within gambling, consumer protection and platform rules.
Affiliates & Marketing
Affiliate licensing or registration where required, advertising rules and accountability for marketing partners.

Context

The regulatory landscape

The licences a gaming business holds shape which players it can serve and which banks and payment providers will work with it. Online gaming is regulated market by market: hubs revise their frameworks, new regimes open, and operators serving several markets reconcile rules on licensing, player protection, advertising and taxation — often under one brand.

We advise operators, platform providers, studios, aggregators and affiliates on structuring and licensing gaming businesses across jurisdictions — from choosing the licence to preparing the application — and on the payment, banking and compliance arrangements their trading depends on.

Typical matters

Where businesses need support

  • Choosing the licensing hub

    Balancing reputation, market access, cost and banking acceptance across hub licences and local market licences.

  • Multi-licence operations

    Running one platform under several licences with different technical, reporting and player protection rules.

  • Payment access

    Opening and keeping bank and merchant accounts in a sector most institutions classify as high-risk, with files built for their review.

  • Responsible gambling and AML

    Affordability, source-of-funds and safer gambling controls built to the expectations regulators enforce with increasing rigour.

  • B2B certification

    Supplier licences, game certification and technical standards needed to supply regulated operators.

  • Marketing and affiliates

    Advertising and bonus offers within each market's rules, and accountability for affiliate conduct.

Services

How we help

  • Regulatory & Licensing

    Licence strategy, applications and regulator engagement for gaming, payments, e-money, investment and crypto-asset businesses.

  • Corporate Structuring

    Group architecture, incorporation, substance and governance built around your licences, banking and investors.

  • Banking & Payments

    Bank account opening, merchant accounts, acquiring, payment flows and safeguarding for international businesses, including gaming, crypto, forex and other high-risk models.

  • AML & Financial Crime Compliance

    AML/CFT programmes, MLRO-as-a-Service, independent AML/CFT audits, risk assessments, monitoring, sanctions and inspection support.

  • Legal Opinions

    Regulatory, business model, perimeter, payment, gaming, crypto-asset and cross-border opinions that answer what banks and investors ask.

  • Commercial & Technology Contracts

    Platform, white-label, B2B supply, SaaS, affiliate and outsourcing agreements, drafted and negotiated to close deals in regulated markets.

  • Ongoing Legal Support

    Retained senior counsel who know your business, for day-to-day legal, regulatory and compliance questions across all your entities.

Jurisdictions

Relevant frameworks

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Insights

Related analysis

Questions

Frequently asked

Should we start with a hub licence or a local market licence?

Start from where your players are. Hub licences can support access to several markets where local licensing is not required, while an increasing number of markets require a local licence to serve their residents. We model both routes against your target player base and budget, so you invest in the licence that fits.

Can you support B2B suppliers as well as operators?

Yes. We advise studios, aggregators and platform providers on the supplier licences, certification and operator contracts they need to supply regulated markets, alongside our work for operators.

Planning a gaming licence or a new market?

Share your products, target markets and current payment setup. We review the licensing route and your banking needs together, then follow up with a written proposal covering scope, timetable and fee.

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